Best Practices

Know Your Audience

Before you can produce an effective digital marketing strategy, you need to identify your target audience. Who are your prospective clients? What challenges do they face? Understanding your audience will help you conform your digital marketing efforts to their needs and increase your chances of success.  

Develop a Strong Brand Identity

A strong brand identity is essential for any business, including law offices. It helps you stand out from your competition and builds trust with prospective clients. To build a strong brand identity, you need to define your mission, values and vision. You branding should align across all digital channels, including your website, social media platforms and email marketing systems.  

Build Quality Content

Creating quality content is essential for digital marketing success. Solid content establishes your reputation and expertise with potential clients. As an attorney, you can  produce different types of content, such as blog posts, video, whitepapers or case studies. When creating content, ensure that it is instructional, engaging, and applicable to your readers.  

Utilize SEO

Search engine optimization( SEO) is the process of perfecting your website's visibility in search engine results pages (SERPs). To optimize your website for search engines like Google, you should conduct keyword research, produce high-quality, relevant content and ensure that your website is responsive and mobile-friendly.  

Ryan Mayer

"Digital marketing can help attorneys reach and engage their target audience effectively. With our best practices, you can produce a strong digital presence and increase your chances of generating leads and attracting new business."

March 22, 2023
Marketing Director

Measure project progress to create an ideal cooperation

With new technologies flooding every day, it is hard to keep up with all the updates. Blogs are a valuable resource for keeping up with recent innovations, communicating with fellow developers and getting a feel of what software development is all about. Living in an era of content overload, it is hard to find the best developer blogs out there.

Some blogs post updates every day and every hour, while others only reflect on major innovations. There is definitely a lot to choose from and each and every one of them is somehow different from the other. However, it's important that you can tell the bad from the good and follow only quality blogs providing trustworthy information.

Project management and cooperation between teams

Suppose you have already started cooperation with a software company and want to track project progress. Despite extensive knowledge of development procedures, you encounter serious problems with measuring project progress, and assessing whether your project is heading in the right direction.

In a perfect mobile software development world, project management, and the cooperation between the backend and mobile teams is smooth and continual. They plan each feature together, providing detailed schemas and preparing APIs. You can immediately tell that both teams get along well and challenge each other in pursuit of making a successful project.

It is a worrying sign, however, when the teams work independently and reach out only when something falls through. Additionally, if you discern that any suggestion of change is treated as a hostile attack, it is a huge red flag. At the end of the day, every team member should be looking in the same direction and striving for the best overall project results.